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Head & Shoulders Runs ‘Digital’ Casting Call

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By: Jamie Matusow

Editor-in-Chief

One lucky fan will win Head & Shoulders #PartOfOurFamily campaign – and meet Sofia Vergara.

The actress has been collabroating with the brand, and also recruited her entire family to appear in the brand’s ad campaign.

 
“I’m excited to give one of my fans the chance to become part of my family for a day,” said Vergara. “Everyone knows 8 out of 9 Vergaras use Head & Shoulders, now we’re looking for the 10th! We’re looking for someone who flaunts their beautiful, flake-free hair with a little Vergara attitude!”

Head & Shoulders ‘digital’ casting call’ is being promoted on Twitter and Instagram. Fans are being asked to follow @HeadShoulders and then share photos, now through September 8th, using the hashtag #PartOfOurFamily.

Photo: A screenshot from the video Sofia Vergara filmed for Head & Shoulders.

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